Jobs

Amana Living is one of Western Australia's leading aged care providers, committed to enriching the lives of older people with dignity, respect, and compassion. We are looking for a passionate and experienced Communications & Public Relations Manager to enhance our brand's positive presence in the community and support our mission to deliver exceptional aged care services.

About the Role

The Communications & Public Relations Manager plays a pivotal role in developing and implementing strategic communications that engage the community, clients, employees, and stakeholders. This role ensures Amana Living’s reputation as a trusted aged care provider is upheld and strengthened through clear, impactful, and meaningful messaging.

Key Responsibilities

1. Develop Communication Strategies and Plans

• Design and execute high-impact communication strategies that align with Amana Living’s mission, brand, and marketing initiatives.
• Identify key audience segments within the community and tailor messages to their specific needs.
• Define project timelines and plan resources to ensure timely execution.

2. Community Engagement & Public Relations

• Build and maintain strong relationships with media outlets and community organisations to promote a positive perception of aged care.
• Develop engaging content for media, social media, and community outreach programs.
• Organise and support PR and experiential events to increase Amana Living’s visibility and engagement.

3. Digital & Social Media Communication

• Create compelling website and social media content in collaboration with the marketing team.
• Understand the consumer journey and craft informative messaging, including FAQs and educational materials.

4. Brand Reputation & Internal Communications

• Ensure all communication materials reflect Amana Living’s values, vision, and mission.
• Support internal communications by crafting messages for employees that align with our organisational culture and goals.
• Provide communication support for the CEO, executives, and board members, including speech writing and internal messaging.

5. Corporate Publications & Media Management

• Develop and manage Amana Living’s publications, such as newsletters and annual reports.
• Prepare media kits, press releases, and proactive media pitches to enhance brand credibility.
• Handle media inquiries, including crisis communications and responses to negative publicity.

6. Data & Insights for Continuous Improvement

• Utilise data to gain insights into community perceptions of aged care and adjust messaging accordingly.
• Measure and analyse the effectiveness of communication campaigns, optimising strategies based on key learnings.

About You

We are looking for a proactive and creative professional with a passion for making a difference in the aged care sector. The ideal candidate will have:

Skills, Knowledge & Abilities

• Proven experience in developing and executing community-focused communication strategies.
• Exceptional writing and editing skills to craft clear, compelling, and impactful messages for diverse audiences.
• Ability to work both independently and collaboratively across different teams and departments.
• Strong organisational and time management skills to lead communication initiatives effectively.
• Experience in managing public relations, media relations, and crisis communication.
• A creative approach to storytelling and community engagement.
• Understanding of digital communication trends, including social media and online content management.

ESSENTIAL REQUIREMENTS

• Proof of current influenza and Covid-19 vaccinations as per Amana Living policies
• National Police Clearance Certificate (no older than 6 months)
• Successful completion of pre-employment form and reference checks
• Current Drivers Licence

Why Join Amana Living?

• Make an Impact: Your work will directly contribute to creating a positive narrative around aged care and strengthening community trust in our services.
• Collaborative Team: Work alongside a passionate team committed to providing exceptional care and support.
• Meaningful Work: Play a key role in shaping the way aged care is perceived and experienced within the community.

If you are passionate about community engagement, public relations, and making a real difference in people’s lives, we would love to hear from you!